Business today’s understand the importance of digital marketing – particularly search engine optimization (SEO). But many of them focus on on page SEO versus off page SEO.
The key is to combine the two methods to ensure you’re taking a holistic approach to your online marketing. But few understand the difference between the two and why it’s necessary to use both.
So in this guide, we will cover the differences of on page and off page SEO and must-know strategies you can start using today.
What is On Page SEO?
This is typically the first thing you learn about when you jump into the world of search engine optimization.
It consists of meta titles, meta descriptions, meta keywords, image optimization and on-site content. Then there’s the setup of Google Analytics to keep track of it all.
The reason this gets all the attention is because it works so well in getting your website ranked in Google. However, there are some other methods you should be using to help grow your traffic even more.
What is Off Page SEO?
Now, this consists of all things you can do to optimize your website without using your site. For instance, writing guest posts for 3rd party blogs and commenting on social media.
It’s creating content on other platforms and sites, but still promoting your own site using links (backlinks).
So all the activities you do for your off page SEO isn’t seen on your website, like with on page optimization.
Take a look at the following 8 strategies you can use to give your off page optimization a boost.
1. Commenting on Blogs
There are multiple ways blog commenting can improve your optimization efforts. For one, you can build strong relationships with other webmaster and bloggers.
So you want to focus on providing great value to the visitors of their site. In other words, your comments should be very helpful and relevant to the topic of the blog you’re commenting on.
One mistake you want to avoid is writing a promotional comment with a link pointing back to your blog. Surely, the webmaster will delete it and you’ll lose any chance of establishing a relationship with them.
2. Writing Guest Posts
Besides commenting on popular blogs, you can try writing for them as well. This further boosts the relationship between you and other popular bloggers. Why is this important? Because they can extend some of their traffic to you.
By being invited to write a guest post for a popular blog, you can draw traffic from their site to your own. This is because you’re allowed to include a link in your post pointing back to your website.
Also, backlinks you have on authoritative and relevant sites look good to Google, so it’ll help your ranking. So avoid writing guest posts on sites with a low ranking and that are non-relevant to your industry.
3. Submitting Articles to Directories
Here’s another way you can generate more backlinks to your blog and website. However, it’s important to maintain the quality of your articles. So avoid keyword stuffing and writing on irrelevant topics or using irrelevant keywords.
A lot of webmasters use article submission techniques for SEO purposes and overdo it. Sometimes, the higher the output of articles, the lower the quality. Instead, focus on creating a few high-quality articles.
Or hire professional writers to create additional content for you.
4. Creating Online Videos
Online video is one of the most popular forms of content today. On Google sites and Facebook alone, you can reach over 200 million unique views for online video.
This goes to show how popular video is and how it can boost the visibility of your website. So adding this to your off page SEO is a must.
Now, there are various ways you can add video to your content creation. For instance, you can make video tutorials, product demonstrations, and customer testimonials. Seek to educate and entertain in a short time frame.
5. Posting On Forums
This is the next best thing to commenting on blog posts. Except, in this case, you can actually create your own posts for others to comment on. It gives you another platform, other than your blog, to use to grow your voice.
The key here is to create posts that will attract your audience. Then you can link back to your website, helping to drive traffic and improve your Google ranking.
Try to find niche forums that are relevant to your industry.
6. Answering Questions
What better way to establish your authority than to portray yourself as one with many answers? You can head over to sites like Quora, Yahoo Answers and WebAnswers to showcase your expertise.
Look for questions your audience typically has and answer them. In your profile, you will have a link pointing back to your website.
And what’s clever is you can put a link in your answers pointing to your blog posts with more in-depth information. For instance, you can look for questions on these sites, create a long article about it. Then place the link to it in your comment.
It’s a strategic way to add value to forums (so you don’t get kicked out) and grow your own traffic at the same time.
7. Growing Your Social Media Presence
There’s no denying the power of social media for businesses. It doesn’t really matter what industry you’re in, either. As long as you’re targeting the right audience, you can benefit from its use.
One way you can do so is by posting links to your blog posts to give insight to your followers. It’s also good to get involved in conversations and even start a few.
Social media is a great platform for connecting with online influencers who can help grow your list of followers.
8. Create Memes and Infographics
People today just love images, especially those that educate and entertain. If you can do a bit of both, then you’re in the money.
You can circulate your memes and infographics on social media. Then if they go viral, you can draw attention to your profile and website. Make sure to include a stamp of your URL and social media name on the images.
Stand Out with the Help of Washtone Media
Any business that wants to stand out from all the noise online needs a quality digital marketing strategy. At Washtone Media, we specialize in creating packages that help brands do just that.
The services we offer include PPC marketing, SEO, web design, social media marketing, branding and online reputation management.
So if you’re looking for a complete package for your online marketing, then contact us today for a free consultation!