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Why Traditional Marketing Might Not Work for Your Small Business Anymore

Mon, 03 Feb 2025 18:13:54 GMT

The Shift from Traditional Ads to Digital Content Marketing

Why Traditional Marketing Might Not Work for Your Small Business Anymore

Traditional marketing methods like print ads, billboards, and even television commercials have been the cornerstone of advertising for decades. However, in today’s digital-first world, these methods may no longer be the most effective way for small businesses to connect with their audience. The landscape has shifted, and content marketing, powered by tools like Brand Visibility 365, has emerged as a smarter, more engaging way to grow your business.

The Decline of Traditional Marketing for Small Businesses

Here are a few reasons why traditional marketing might not be the best fit for your small business anymore:

High Costs: Traditional marketing often requires significant investment, which can be prohibitive for small businesses with limited budgets.
Limited Reach: Ads in newspapers or local magazines may not reach as wide or targeted an audience as online platforms can.
Lack of Personalization: Traditional marketing tends to be one-size-fits-all, whereas modern consumers expect tailored, relevant content.
Difficulty Measuring ROI: Tracking the effectiveness of a print or billboard campaign is challenging compared to the analytics available with digital content.

The Rise of Content Marketing

Content marketing offers a dynamic, cost-effective alternative that directly addresses the limitations of traditional methods. By creating valuable, engaging content, small businesses can build trust, increase brand awareness, and drive conversions.

Key benefits of content marketing include:

Cost-Effectiveness: Most digital content can be created and distributed at a fraction of the cost of traditional ads.
Wide Reach: Digital content can reach local and global audiences with the click of a button.
Personalized Engagement: Content can be tailored to specific audience segments, making it more relevant and impactful.
Measurable Results: With tools like analytics dashboards, you can track every click, like, and share to measure success.

How Brand Visibility 365 Helps You Transition to Content Marketing

Brand Visibility 365 empowers small businesses to leave behind outdated marketing strategies and embrace the potential of content marketing. Here’s how:

Simplified Content Creation: The system provides pre-set monthly content themes, templates, and prompts to make creating content easy and stress-free.
Cost-Effective Solutions: Instead of spending thousands on traditional ads, use Brand Visibility 365 to develop impactful content that resonates with your audience at a fraction of the cost.
Tailored Strategies: With tools like the Hook Mastery Headquarters, you can craft attention-grabbing posts tailored to your audience’s needs.
Analytics for Measurable Success: Track your content’s performance using built-in analytics, allowing you to optimize your strategy and improve ROI.
Consistency Made Easy: Stay organized and consistent with the daily habit tracker, ensuring your brand remains top of mind for your audience.

A Real-Life Example

Consider a small clothing boutique that used traditional methods like flyers and newspaper ads to attract customers. While these methods worked in the past, the boutique struggled to engage younger, tech-savvy shoppers.

By switching to Brand Visibility 365, the boutique:

Created visually appealing Instagram posts that showcased their latest collections.
Shared behind-the-scenes content that humanized their brand and built a loyal following.
Engaged with customers through polls and Q&A sessions on social media.

Within six months, their social media following doubled, foot traffic increased by 40%, and online sales saw a significant boost. This transformation highlights the power of content marketing.

WashTone's Key Takeaways
Traditional marketing may still have its place, but for small businesses looking to grow in today’s digital era, content marketing is the way forward. Brand Visibility 365 provides all the tools you need to create engaging, impactful content that drives results.

Don’t get left behind – it’s time to embrace the future of marketing. Start your content marketing journey with Brand Visibility 365 and watch your business thrive.

Learn more about Brand Visibility 365 and get started today: https://oscarwave42.gumroad.com/l/jmgrv

The Timeless Principles of Content Marketing for Small Businesses

Mon, 27 Jan 2025 16:11:24 GMT

How Small Businesses Can Leverage Proven Strategies and Modern Tools to Build Connections and Drive Growth

Content marketing has stood the test of time as one of the most effective strategies for small businesses to connect with their audience, build trust, and drive growth. But with evolving digital trends, how can small businesses continue to apply these principles effectively? The answer lies in leveraging the right tools and systems, such as Brand Visibility 365, to simplify and amplify your content marketing efforts.

What Makes Content Marketing Timeless?

Content marketing is grounded in principles that remain relevant regardless of changes in technology or consumer behavior. These include:

Know Your Audience: Understanding your audience’s needs, preferences, and pain points is the foundation of any successful content strategy.
Deliver Value: Great content solves problems, answers questions, or provides entertainment, fostering trust and loyalty.
Consistency is Key: Regularly showing up with fresh and relevant content keeps your brand top of mind.
Engage and Educate: Effective content engages your audience while educating them about how your products or services can make their lives better.
Measure and Optimize: Analyzing your content’s performance ensures you’re meeting your goals and helps refine your approach.

The Challenges Small Businesses Face

While these principles are timeless, implementing them can be daunting for small businesses. Limited time, resources, and expertise often lead to inconsistent posting or ineffective strategies. This is where Brand Visibility 365 becomes an invaluable solution.

How Brand Visibility 365 Embodies Timeless Principles

Brand Visibility 365 is designed to help small businesses implement these principles seamlessly:

Know Your Audience with Pre-Set Themes: The system provides pre-set monthly content themes that align with seasonal trends and business goals, ensuring you’re always addressing what matters most to your audience.
Deliver Value with Ready-to-Use Templates: Create posts that resonate by using customizable templates and prompts tailored for platforms like LinkedIn and Instagram.
Stay Consistent with a Daily Tracker: Use the habit tracker to stay accountable and maintain a regular posting schedule, so you never miss a chance to connect with your audience.
Engage and Educate with Tutorials and Guides: Access a library of tutorials and step-by-step guides that help you craft engaging content while simplifying complex topics for your audience.
Measure and Optimize with Actionable Insights: Analyze the success of your content with built-in tracking tools, making it easy to adjust your strategy for better results.

Why Choose Brand Visibility 365?

Brand Visibility 365 is more than a content planner – it’s a comprehensive system designed to:

Save you time by providing done-for-you content ideas and templates.
Build your confidence with proven strategies that deliver results.
Help you focus on what matters most: growing your business.

A Success Story in Action

Imagine a small local bakery struggling to attract customers in a competitive market. By using Brand Visibility 365, they:

Created engaging posts highlighting their unique offerings.
Shared behind-the-scenes content to build a connection with their audience.
Increased their posting consistency, which boosted their visibility and foot traffic.

In just three months, their online engagement tripled, and they saw a 20% increase in sales. This is the power of combining timeless content marketing principles with the right tools.

Closing Insights from WashTone

The principles of content marketing will always be relevant, but success depends on how you apply them. For small businesses, Brand Visibility 365 offers a practical, effective solution to simplify your efforts and maximize your impact.

It’s time to embrace consistency, deliver value, and build lasting relationships with your audience.

�� Ready to make content marketing work for your small business? Learn more about Brand Visibility 365 and get started today: https://oscarwave42.gumroad.com/l/jmgrv

The Power of SEO for Small Business Growth: Your Guide to Getting Found Online

Thu, 23 Jan 2025 13:35:02 GMT

How Strategic Optimization Can Drive Visibility and Success for Your Business

In today’s digital world, standing out is essential for small businesses looking to thrive. But with so many businesses vying for attention online, how can a local small business compete? That’s where search engine optimization (SEO) comes in. SEO is the process of optimizing your online presence so that your business ranks higher on search engines like Google, making it easier for customers to find you when they search for your products or services.

For small businesses in Boston and surrounding areas, effective SEO can mean the difference between being discovered by local customers or remaining invisible in the crowded online marketplace. In this guide, we’ll break down SEO basics, explore strategies for content marketing, and share how WashTone Media’s customized SEO approach can boost your visibility and attract the right audience.

What is SEO and Why is It Important for Small Businesses?

SEO, or search engine optimization, is the practice of improving your website and online content to increase your visibility in search engine results. When done correctly, SEO helps your business appear higher in search results for relevant keywords, bringing more organic (free) traffic to your site and driving engagement.

For small businesses in Boston, SEO is especially valuable because it allows you to reach local customers actively searching for your offerings. For example, if you own a bakery in the North End, a well-optimized website could appear at the top of search results for “best cannoli in Boston” or “North End bakery.” This visibility can increase foot traffic to your physical location or online orders if you sell products through your website.

SEO Basics: Key Components to Focus On

SEO might seem complex, but it’s built on a few key pillars that any business can start with. Here are some essential components of SEO:

Keyword Research

Keywords are the terms that people type into search engines to find information, products, or services. For small businesses, identifying relevant keywords is crucial. Consider both general terms related to your industry and location-specific terms. For instance, a Boston-based yoga studio might target keywords like “Boston yoga classes” or “yoga near Back Bay.”

Tools like Google Keyword Planner and SEMrush can help identify keywords that are relevant to your business and have search volume, meaning people are actually searching for these terms.

On-Page SEO

On-page SEO refers to the optimization of content on your website. This includes using keywords naturally in your page titles, headers, and meta descriptions, as well as ensuring your website is user-friendly and mobile-optimized.

Tips for Effective On-Page SEO:

Optimize page titles and headings: Use keywords in titles and headings to make it clear to search engines what each page is about.
Write compelling meta descriptions: These are short summaries that appear under your page title in search results. An engaging, keyword-rich description can increase click-through rates.
Use internal links: Link to other relevant pages on your website to keep visitors engaged and help search engines understand your site structure.

Local SEO

Local SEO is particularly important for small businesses in Boston because it helps you reach nearby customers. By optimizing for local searches, your business can show up in Google’s “Local Pack”—the map and list of local businesses that appear at the top of search results.

To Boost Local SEO:

Create or claim your Google Business Profile: This ensures your business appears on Google Maps and local search results. Be sure to fill out your profile completely and encourage customers to leave reviews.
Use location-based keywords: Including phrases like “near me,” “in Boston,” or neighborhood names helps Google understand your location.
Consistent NAP (Name, Address, Phone): Ensure your business’s name, address, and phone number are consistent across your website and online listings. This consistency signals to search engines that your information is accurate.

Technical SEO

Technical SEO involves optimizing the backend structure of your website to ensure it’s accessible and easy for search engines to crawl. A well-structured website enhances user experience, which Google takes into account when ranking sites.

Key Elements of Technical SEO:

Site Speed: Ensure your website loads quickly, as slow sites tend to rank lower. Compressing images, minimizing code, and using reliable hosting can improve speed.
Mobile Optimization: More than half of all searches come from mobile devices, so your website must be mobile-friendly.
Secure Connection (HTTPS): Websites with HTTPS are considered more secure, which can positively affect rankings.

Content Marketing Strategies for SEO Success

Content marketing plays a significant role in SEO by driving traffic, building authority, and keeping users engaged. Here’s how to approach content marketing for your small business:

Start a Blog

Blogging is one of the most effective ways to build content that resonates with your audience and boosts SEO. Writing articles about topics relevant to your customers, industry trends, or common questions helps you rank for a broader range of keywords.

For example, a Boston law firm could start a blog covering topics like “What to Expect from a Free Legal Consultation in Boston” or “How to Navigate Small Claims Court in Massachusetts.” These topics not only address potential client questions but also help the firm appear in search results related to legal advice in the Boston area.

Create Location-Specific Content

For local SEO, it’s beneficial to create content that speaks directly to your audience in Boston. Write about local events, highlight neighborhood news, or showcase customer stories to connect with the community. A South End restaurant might post about seasonal dishes inspired by local markets or collaborations with other Boston businesses, further boosting its relevance in local search results.

Use Long-Tail Keywords

Long-tail keywords are more specific phrases that often indicate a user is closer to making a decision. Instead of targeting broad terms like “Boston salon,” try more specific phrases like “affordable hair salon in downtown Boston” or “best curly hair stylist Back Bay.” These keywords may have lower search volume but often lead to higher conversion rates.

Visual Content and Alt Text

Visual content like images and videos can enhance your site’s appeal, and properly optimizing these elements can support your SEO efforts. For example, a Boston interior design company might post high-quality images of recent projects with descriptive alt text (e.g., “modern living room design in Boston”) to help these images rank in Google Image searches.

Build Backlinks

Backlinks are links to your website from other reputable websites, which help build credibility and improve rankings. To build backlinks, consider reaching out to local blogs, news outlets, or Boston-based influencers who may be interested in featuring your business. For example, a Cambridge café could collaborate with a popular Boston food blog to get a feature and backlink.

How WashTone Media’s SEO Approach Can Help Your Business Stand Out

At WashTone Media, we specialize in creating customized SEO strategies tailored to each client’s unique needs, goals, and audience. Our approach is rooted in understanding Boston’s market and leveraging proven techniques that drive local visibility.

Comprehensive Keyword and Competitor Analysis

We begin by conducting a thorough analysis of relevant keywords and your competitors’ strategies. This allows us to identify gaps and opportunities, ensuring we target high-value keywords that can drive results for your business.

Customized Content Strategies

WashTone Media creates tailored content strategies that align with your brand’s voice and target audience. We work with our clients to develop engaging blog posts, articles, and other content that improves SEO while showcasing your expertise.

Local SEO Optimization

Our local SEO services are designed to connect you with customers in your area. We optimize your Google Business Profile, build local citations, and ensure your website is optimized for local search. This approach is particularly beneficial for brick-and-mortar businesses looking to attract foot traffic.

Ongoing SEO and Performance Monitoring

SEO isn’t a one-time effort—it’s an ongoing process. We continuously monitor your website’s performance, track key metrics, and adjust strategies as needed to ensure you’re always one step ahead of the competition.

Transparent Reporting

We believe in transparency and regularly provide detailed reports that show your website’s progress and the results of our SEO efforts. With WashTone Media, you can clearly see how your investment in SEO is impacting your business’s online visibility and growth.

Key Metrics to Track SEO Success

Understanding your SEO performance is essential for long-term success. Here are some of the key metrics WashTone Media monitors to ensure optimal performance:

Organic Traffic: The number of visitors who find your website through search engines.
Keyword Rankings: Tracking how your website ranks for target keywords over time.
Bounce Rate: The percentage of visitors who leave your site after viewing only one page, indicating engagement levels.
Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.
Local Pack Performance: For businesses with physical locations, it’s essential to track visibility in Google’s Local Pack, which includes maps and local results.

In Summary: Start Growing Your Business with SEO Today

For Boston-based small businesses, SEO is one of the most effective ways to boost visibility, attract local customers, and build a strong online presence. By understanding SEO basics, developing a content strategy, and leveraging local optimization, you can start to see meaningful improvements in traffic and engagement.

At WashTone Media, we’re dedicated to helping small businesses in Boston succeed with custom SEO strategies designed to drive real results. If you’re ready to improve your search engine rankings and get discovered by the right audience, contact us today for a free consultation. Let’s make sure your business stands out where it matters—online.

Navigating the New Social Media Landscape: Trends and Opportunities for 2025

Sun, 24 Nov 2024 05:04:30 GMT

As social media evolves at an unprecedented pace, understanding the latest trends is crucial for creators and brands alike. This blog delves into the six key shifts shaping the future of online business and content creation, offering insights on how to adapt and thrive in this new environment.

Variety Shows to TV Networks
The Future of Online Business (Traffic, Funnel, Product)
Big Influencers Are in Trouble
Private Communities
The Age of AI Content
Embedded Affiliate Programs
The Importance of Audience Content Fit
Creating a Network of Channels
The Role of Creators in Companies
The Shift Towards Human-Centric Content
FAQ

Variety Shows to TV Networks

The shift from variety shows to TV networks in social media is perhaps the most significant trend shaping content creation today. This transformation reflects a fundamental change in how users engage with content across platforms. Traditionally, creators could produce diverse content, akin to a variety show, knowing their followers were there for the personality behind the brand. However, this model has become obsolete.

With the rise of algorithm-driven platforms like TikTok, social media now prioritizes content based on user interests rather than follower counts. The algorithms favor consistent themes and topics, meaning that if a creator jumps from one subject to another, they risk alienating their audience. This shift emphasizes the importance of audience content fit; creators must focus on a single niche to grow effectively.

For brands, this presents an opportunity to develop multiple channels that cater to specific audiences—much like a network of TV shows. By curating content that aligns with audience interests, brands can create a more engaging and cohesive experience for their followers.

The Future of Online Business (Traffic, Funnel, Product)

The future of online business hinges on three crucial components: traffic, funnel, and product. As businesses evolve, the emphasis on attracting traffic and converting that traffic into sales is more important than ever. Brands need to adopt a creator-centric approach, integrating content creation into their marketing strategies from the outset.

Creators who excel at producing engaging content and can strategically direct traffic to their offerings will find themselves in high demand. The most successful businesses will be those that leverage organic content to validate their products before investing in paid advertising. This shift underscores the need for businesses to prioritize content that resonates with their audience, ensuring a solid foundation for sustainable growth.

Big Influencers Are in Trouble

The traditional influencer model is under threat as social media evolves. Many big influencers, who once enjoyed a lucrative status due to their follower counts, are now finding their influence waning. The rise of algorithm-driven content has diminished the value of followers; brands are increasingly focused on engagement and reach rather than sheer numbers.

Micro and nano influencers, those with smaller but more engaged audiences, are becoming the preferred choice for brands looking to maximize ROI. This trend creates a golden opportunity for newcomers in the content creation space. With the right strategy, even those with minimal followings can achieve significant engagement and attract brand partnerships.

Private Communities

As social media becomes increasingly noisy, the trend towards private communities is gaining momentum. Users are seeking refuge from the overwhelming amount of public content, leading to the rise of gated spaces where quality and relevance take precedence. These private communities offer a curated experience, allowing members to engage with like-minded individuals and access valuable information without the distractions of public feeds.

Platforms that facilitate these private interactions, such as Patreon and Circle, are well-positioned to thrive in this new landscape. The opportunity lies in creating exclusive content and fostering a sense of community among members, providing a more meaningful engagement experience.

The Age of AI Content

As artificial intelligence continues to penetrate the content creation landscape, the implications for creators and brands are profound. AI-generated content is becoming more prevalent, leading to an influx of generic, low-quality material. However, this also opens the door for human creators to stand out by producing authentic, original content that resonates with audiences.

The potential for hyper-personalized content driven by AI raises questions about the future of shared experiences in media. While AI can create tailored content for individuals, it may lead to a fragmented consumption landscape where communal discussions about shared content become less common. This presents a unique opportunity for creators to emphasize the value of human touch in their work, fostering connections that AI cannot replicate.

Embedded Affiliate Programs

The rise of embedded affiliate programs marks a significant evolution in how brands engage with consumers. Platforms like TikTok have pioneered this approach, allowing users to shop directly within the app without navigating away from the content they are consuming. This seamless integration enhances the shopping experience and streamlines the path from discovery to purchase.

As more platforms adopt this model, such as Instagram and YouTube, the implications for content creators and brands are profound. Traditional funnels, which often require multiple steps from landing pages to checkout, are becoming less relevant. Instead, the focus shifts to creating engaging content that drives traffic directly to purchase options embedded within the viewing experience.

For creators, this means honing skills in short-form video content that can capture attention and direct viewers to these embedded shopping features. The ability to craft compelling narratives around products in a concise format is becoming increasingly valuable. As consumer behavior shifts towards this more integrated shopping experience, those who can effectively leverage embedded affiliate programs will stand out in a crowded marketplace.

The Importance of Audience Content Fit

Understanding audience content fit is critical in the current landscape of social media. As platforms prioritize content that resonates with specific audiences, creators must align their messaging and themes with the interests of their target demographic. This alignment goes beyond mere topic selection; it requires a deep understanding of what drives engagement and connection within that audience.

To achieve this, creators should leverage data analytics to identify trends and preferences among their followers. This might involve experimenting with different content formats, styles, and messaging to see what resonates most. By continuously refining their approach based on audience feedback and engagement metrics, creators can ensure that their content not only reaches their intended audience but also fosters genuine connections.

Moreover, brands must also consider audience content fit when developing their marketing strategies. By creating tailored content that aligns with the interests and needs of their target demographic, brands can enhance engagement and build stronger relationships with their consumers. This strategic focus on audience alignment is essential for long-term success in the ever-evolving social media landscape.

Creating a Network of Channels

The concept of creating a network of channels is gaining traction as brands and creators look to diversify their content strategies. Just as television networks offer a variety of shows under a single brand umbrella, creators can develop multiple channels focused on distinct themes or formats. This approach allows for greater specialization and can cater to different segments of an audience.

For instance, a brand might have one channel dedicated to product demonstrations, another for customer testimonials, and yet another for behind-the-scenes content. By segmenting content in this way, brands can provide tailored experiences that resonate more deeply with various audience segments.

This networked approach also enhances cross-promotion opportunities. Creators can link their channels, directing followers from one to another, thereby increasing overall engagement and reach. As viewers become accustomed to following multiple channels that offer varied yet cohesive content, the potential for brand loyalty and community building grows significantly.

The Role of Creators in Companies

Creators are increasingly becoming integral to the fabric of companies, serving not just as content producers but also as strategic advisors. Their insights into audience behavior, trends, and preferences can inform broader marketing strategies and product development initiatives.

In-house creators can bridge the gap between brand messaging and consumer interests, ensuring that content is not only engaging but also aligned with the company’s goals. As brands recognize the value of having creators embedded in their teams, the traditional boundaries between marketing and content creation are blurring.

This shift presents a unique opportunity for creators to expand their roles within organizations. By embracing a more strategic mindset, they can influence key business decisions and drive growth from within. Companies that leverage the expertise of creators in this way will likely outperform their competitors in terms of engagement and brand loyalty.

The Shift Towards Human-Centric Content

As the digital landscape becomes increasingly saturated with AI-generated content, there is a noticeable shift towards human-centric content. Audiences are craving authenticity and connection, seeking out content that reflects real experiences and emotions rather than generic, algorithm-driven material.

This trend highlights the importance of storytelling in content creation. Creators who can share their personal narratives, challenges, and successes are likely to resonate more deeply with their audiences. By fostering genuine connections through relatable content, creators can differentiate themselves in a crowded marketplace.

Moreover, brands that prioritize human-centric content in their marketing strategies will likely see improved engagement and loyalty. Consumers are drawn to brands that reflect their values and foster a sense of community. By emphasizing the human element in their messaging, brands can create a more meaningful connection with their audience, ultimately driving sales and brand advocacy.

FAQ

What are embedded affiliate programs?

Embedded affiliate programs allow users to shop directly within social media platforms without leaving the content they are viewing. This integration streamlines the purchasing process and enhances user experience.

How can I ensure my content fits my audience?

To ensure your content fits your audience, analyze engagement metrics and feedback to identify trends and preferences. Experiment with different formats and themes while maintaining a focus on audience interests.

Why is creating a network of channels beneficial?

Creating a network of channels allows for specialization in content, catering to different audience segments. It enhances cross-promotion opportunities and fosters brand loyalty by providing tailored experiences.

What role do creators play in companies today?

Creators are becoming strategic assets within companies, influencing marketing strategies and product development. Their insights into audience behavior can drive growth and enhance overall brand messaging.

Why is human-centric content important?

Human-centric content fosters authenticity and connection with audiences. As consumers seek relatable experiences, content that reflects real emotions and stories is more likely to resonate and drive engagement.

Boost Your Boston Local Small Business with Engaging Videos: A Complete Guide

jaymewashington2015@gmail.com (Jayme Washington) — Fri, 08 Nov 2024 18:38:56 GMT

In today's fast-paced digital world, creating engaging videos is essential for Boston local small businesses to captivate their audience and stand out from the competition. With the right tools, you can craft videos that not only tell your brand's story but also resonate with your community. This guide will walk you through the process of using Canva's user-friendly video editor to create stunning videos, helping you maintain relevance and appeal in the crowded online space.

What You Will Learn Today
Learn to Choose Suitable Video Templates
Customize Videos with a Drag-and-Drop Editor
How to Record Yourself and Add It to a Template
Add Text and Brand Elements to Videos
Enhance Videos with Animations and Transitions
Incorporate Music and Effects into Videos
Master Video Exporting and Uploading
Post Videos on Socials and Track Insights
FAQ Section

What You Will Learn Today

In this tutorial, we'll cover a variety of important topics that will empower you to create compelling social media videos for your Boston local small businesses. By the end of this guide, you will have learned:

How to choose suitable video templates
How to customize videos with a drag-and-drop editor
How to record yourself and add it to a template
How to add text and brand elements to videos
How to enhance videos with animations and transitions
How to incorporate music and effects into videos
How to master video exporting and uploading
How to post videos on social media and track insights

Learn to Choose Suitable Video Templates

When designing videos for social media, it's crucial to select the right template that matches the unique requirements of each platform. Canva offers thousands of templates tailored to various social media channels, ensuring your videos fit perfectly within the platform's specifications.

To get started, visit Canva's homepage and click on the video icon. From there, you can browse through the extensive library of templates. Starting with a template not only saves time but also guarantees that your design looks its best. You can easily search for templates by entering keywords related to your business or the type of video you wish to create.

Customize Videos with a Drag-and-Drop Editor

Once you've selected a template, it's time to make it your own. Canva's drag-and-drop editor allows you to customize your video effortlessly. You can change the visuals, add your own clips, and modify text to reflect your brand's personality.

To enhance your video, explore Canva's vast library of video clips. Simply search for specific keywords in the elements tab or access the dedicated video tab in the side panel. Drag and drop your chosen clips directly into your design or timeline. This feature is particularly useful for Boston local small businesses looking to incorporate local imagery or scenes that resonate with their audience.

How to Record Yourself and Add It to a Template

Adding a personal touch to your videos can significantly enhance viewer engagement. Canva allows you to record yourself directly within the platform. To do this, navigate to the uploads tab, click on 'Record,' and set up your camera and microphone.

Once you're ready, hit 'Record' and begin. You can pause or restart as needed. After recording, simply save your clip, and it will appear in the uploads tab under videos. This feature is excellent for Boston local small businesses wanting to connect with their audience on a more personal level.

Add Text and Brand Elements to Videos

Your video is shaping up nicely, but now it's time to incorporate your brand elements. To modify existing text, click on the text box and select your preferred font and color from the drop-down menus. Canva also allows you to insert new branded text by going to the brand hub tab.

Additionally, you can access your logos from the brand hub, making it easy to ensure that your branding is consistent throughout your video. This attention to detail helps Boston local small businesses establish a strong visual identity.

Enhance Videos with Animations and Transitions

To make your video more dynamic, consider adding animations and transitions. Canva makes this process straightforward. First, select the elements in your scene and click the 'Animate' button in the toolbar. You can explore various animation styles and apply them to all elements in your design with a single click.

If you prefer more control, you can animate elements individually. Select any image or text, click 'Animate,' and choose from different effects. Page transitions can also be accessed easily, ensuring a seamless flow between scenes. These enhancements can significantly elevate the quality of videos created for Boston local small businesses.

Incorporate Music and Effects into Videos

No video is complete without audio! Canva allows you to add music and sound effects to your videos. Click on the 'Audio' tab to explore various tracks. You can drag and drop your chosen audio into the timeline, layering multiple audio tracks if necessary.

The right music can set the mood and evoke emotions that resonate with your audience. For Boston local small businesses, using local music or sounds can create a deeper connection with the community.

Master Video Exporting and Uploading

Once your video is polished and ready to go, it's time to export it. Click the 'Share' button and choose your file type—MP4 is recommended for videos with sound. You can export selected scenes or download the entire project. Canva also provides a watch link option, allowing anyone to view your video without needing a Canva account.

This feature is particularly useful for sharing videos with potential customers or collaborators. Tracking insights on total views and engagement metrics further helps refine your video marketing strategy for your Boston local small businesses.

Post Videos on Socials and Track Insights

Sharing your video on social media is seamless with Canva. From the share menu, select 'Share on Social' and choose your desired platform. If you haven't connected your social media accounts yet, you'll receive a quick prompt to do so.

Once connected, you can post your video directly or schedule it for a later time using the content planner. This feature allows you to write captions, adjust the posting time, and select specific pages to publish on, making it easier to manage your online presence.

After posting, you can track how your video performs through insights, helping you understand what resonates with your audience and refine your strategies accordingly.

FAQ Section

What types of videos can I create for my Boston local small business using Canva?

You can create a wide variety of videos including promotional videos, social media ads, tutorials, and event highlights tailored to your business needs.

Can I use my own footage in Canva videos?

Yes, you can upload your own video clips and images to customize your videos further, making them more personal and unique to your brand.

Is it easy to collaborate with my team on video projects in Canva?

Absolutely! You can invite team members to collaborate by sharing a link or inviting them via email, allowing for real-time feedback and edits.

Can I schedule my videos to post on social media later?

Yes, Canva's content planner allows you to schedule your posts for specific times and dates, making it easy to manage your social media presence.

How can I track the performance of my videos on social media?

Using the watch link feature, you can track insights such as total views and engagement metrics, helping you understand your audience better.

By following these steps and utilizing Canva's powerful video editing tools, Boston local small businesses can create stunning and engaging videos that capture the essence of their brand and connect with their community. Start creating today, and watch your business thrive!

WATCH THIS AMAZING TUTORIAL

Tips that will help you with your content creation journey

Tue, 24 Nov 2020 17:43:58 GMT

Content is everywhere, from your Instagram feed to your newspaper.

Technology has given us more access to content, so our content consumption has expanded immensely, but creating content isn’t as easy as it seems because unlike many other things content creation is still a very human task.

Creating content, valuable content, is not as easy as just sitting in front of a camera and start recording: it takes time and planning, a whole lot of planning.

It doesn’t matter what type of content you’re creating these tips will help you on your journey:

Know your audience

Before you create any content, you need to know who your audience is and what they want to see. You can spend hours creating a cooking video for an audience that expects marketing tips. It doesn’t matter how great that video is, it will probably be received poorly because it's going to be seen by the wrong audience.

To know who your target audience is, you need to do a bit of research:

Create your buyer persona; a buyer persona is a profile you create to know little details of the person like their educational background, age, gender. You can even assign it a personality and a name. Having your buyer persona clear will help you know the tone and language you should use to communicate with your audience.
Certain Apps have features that allow you to reach out directly to your audience. For instance, Instagram allows you to do surveys through polls, or you can ask questions on your Stories.
Identify your niche and your competitors.

Set your goals

Just like you need to know who your audience is, you need to know what you want to accomplish. Do you want more traffic? Do you want to grow your brand?. Your content needs to be a translation of your goals.

Whatever goal you set, your content needs to align with it. Take into consideration that these goals need to be measurable, you need to be able to track them and see if they’re working.

You should be auditing your content constantly, see if it's

Content planning

As Benjamin Franklin once said: “If you fail to plan, you are planning to fail.” You don't start building a house without an architectural plan: the same thing with content creation.

Content creation requires more than great ideas; even the greatest ideas will fail if they aren't backed by strategy and planning to set them into action.

Your content plan comprises all your marketing tools, the software you'll be using to gather data, creative ideas, and more.

ody content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

Things to take into account when creating your content plan:

Budget: while there are great free apps, software, and more tools out there, you should set a budget for it.

Content calendar: setting a content calendar allows you to work ahead of time. Is the Superbowl an important date for your business? If so, then you need to know the exact date to start creating quality content for the day.

The same way your content strategy will change according to your goals, your content plan won't be static, you should be monitoring it and adjusting it accordingly.

Tools that will help you with your content creation journey:

Trello: is a software that will help you organize your plan into a board, where every person on your team can collaborate in. You'll know who's working on what, in what process it is, set deadlines, and more.
Online Forums: when creating written content, you need to know what people are wondering, what words they are using, and how many people are using those words. The best source of information will always be the people themselves: sites like Quora or Reddit can help you with all of that.
Portent’s Content Idea Generator: this tool will give you a variety of topic ideas that you can turn into whatever you want to.
Buffer: it will help you schedule, manage, and track your social media accounts. Buffer offers free and paid plans.

About the author

Jayme Washington is the CEO of WashTone Media, she is passionate about marketing and helping people reach their goals.

Six Reasons Social Media Campaign Fail (and What to Do About It)

Fri, 08 May 2020 13:37:07 GMT

Seventy-three percent of adults know that you depend on your social media campaign for success. Are you engaging them successfully?

In the last two years, the vast majority of brands’ social media campaigns have failed. They could not or refused to understand the “psychology” of the platforms. That’s because unlike traditional distribution media, social media is about social engagement.

Your Social Media Campaign and the Rules of Engagement

Consumers on social media know that you’re depending on them. So, why do only one in four businesses have confidence in their customer engagement?

Their failure can become your advantage. We found six reasons social media campaigns fail throughout social media campaign lifecycles. Here’s what you can do to overcome them.

Failure to Understand How Social Media “Works”

Your social media campaign should run alongside any traditional marketing channels. It should target the same overarching marketing KPIs. But social media an entirely different animal than television print.

Unlike traditional marketing, a winning social media campaign requires a long-term approach. Social depends on your successful interaction with consumers or prospects. That means you will have plenty of opportunities to build up your presence.

Many companies can’t maintain these conversations, establishing short-term goals that don’t stay afloat. Brands who succeed to energize those relationships drive success.

Here’s What to Do

Don’t build your social media campaign around product placement. Instead, make your campaign about trust, adaptation, and responsiveness to your target audience. Misunderstanding your target audience is one of the biggest cause for failure. Failure to offer a unique perspective and a memorable brand voice is another.

Begin with an exploration into what other brands are doing in your space. Come up with a pros/cons analysis of how their campaigns are working before building yours.

Avoid becoming lost among brands with similar brands and strategies. Your social media campaign depends on differentiating yourself. Becoming part of social ‘white noise’ leads to poor engagement or no engagement at all.

Failure to Establish a Social Media Strategy

Here’s What to Do

identify the value proposition you would like to offer customers. This should be an invitation to use your products and services. Insulate that with a strategy for engaging customers, on a long-term basis and in a meaningful way.

Forbes notes, “When you do something innovative, you’re also presenting your followers with something they’ve never seen before. This interests most people, and makes you more memorable at the same time.”

Failure to Engage Customers in a Meaningful Way

Integrity is one of the most important qualities in business today. If you don’t have a deep understanding of your core values, you can’t communicate those values to customers.

As Brian Tracy of Entrepreneur puts it, you will be only “temporarily successful.”

Social media is essential for propagating customer loyalty, with proven success across verticals. If your primary goal is to drive conversions at point of contact, you could be missing out on long-term benefits to your bottom line.

Here’s What to Do

When you publish engaging social content, it’s critical your approach is customer-centric. Don’t focus only on your product. Creative content should focus on not only the values and priorities of your customers, but a means to engage them in these areas on an ongoing basis.

For example, user-generated content drives trust and a sense of community among your customers. It also provides valuable, customer-centric content that you can curate to fit your initiatives.

Failure to Communicate the Value of Your Brand

To revisit Brian Tracy: If you’re not providing visitors with a “unique perspective and memorable brand voice,” take a look at your content.

If you center your marketing content around product features, you’re not successfully engaging customers in the long-term. Customers may not be shopping, but they are always interested in things they value.

Here’s What to Do

There are key dimensions of people’s lives to which your product or service contributes. This includes family, lifestyle, and financial security. Build a value proposition around enriching high-level benefits in these areas.

Engage consumers on a personal level and nurture that aspect of your engagement strategy. This will increase the long-term value of your social media campaign.

Failure to Develop an Editorial Calendar or Publishing Strategy

Your social media campaign should be about communication, building relationships, and long-term value. This depends on good, interactive, and actionable content, as well as publishing regularity.

Maintaining consumer interest requires regularly published material and innovative ideas. Use an editorial calendar or publishing strategy that both evolves and thinks ahead.

Here's What to Do

Build a year-long editorial calendar that is flexible enough for new ideas. This can include running themes that you can adapt or replace as the market changes.

Both originality and some degree of familiarity are important to consumers.

Remember, outages don’t go unnoticed. Plan what you’ll publish well in advance, with room for adaptation.

Failure to Link Your Social Strategy To Key Marketing KPIs

Your social media campaign depends on internal support to keep moving. Are you achieving your team’s KPIs?

Marketing teams are now responsible for contributing their fair share to overall revenue. Accountability can seem like the enemy to creativity. But there are plenty of examples of measurable social media campaign success.

Here’s What to Do

Ensure your campaign KPIs reflect the unique benefits your company. Volume, reach, engagement, influence, and share of voice as the best metrics for success.

Show key stakeholders how your social media campaigns contribute to the long-term success of the company. You can do this using key social metrics even if the frequency of conversions seems a little flat.

Finally, take what’s working and incorporate it into your editorial calendar. Share it with stakeholders and show them you’re creating a clear path to greater success.

Next Steps to Success

Finally, you don’t have to do it alone. Partner with a third-party social media services provider to ensure you run a creative and engaging campaign. Continue to align with overarching business objectives.

Chat with a social media services expert about improving the performance of social media campaign. Contact Washtone Media for a short, friendly call, with no obligation.

SEO Changes and Trends to Watch For in 2019

Fri, 08 May 2020 13:16:16 GMT

The landscape of the internet and digital marketing is prone to frequent transformation. As the new year arrives, internet marketing experts look toward new trends and wonder which trends from the past year might continue throughout the coming months.

Whether you’re new to the world of digital marketing or a seasoned search engine optimization aficionado, predicting trends is essential to keeping your brand relevant and visible on the digital landscape. Here are three trends to know in the coming year so you can keep your SEO strategies on point:

1. Voice Search Optimization

With new voice-recognition technologies available through smartphones and in-home devices, more and more online searches are being conducted not through typing a keyword, but through asking a verbal question. In fact, by 2020, some experts predict that 50% of all searches will be conducted using voice search technology. As such, any SEO company needs to adopt new strategies to account for this trend in 2019, such as altering keywords to be more conversational.

2. Focus On User Behavior

With increasing scrutiny, Google has been using artificial intelligence to evaluate the usability of websites. Rather than using real internet users to explore websites’ readability or navigability, algorithms and bots accomplish the task. Google may then reward user-friendly sites by bumping them closer to the top of search engine rankings. In order to account for Google’s AI efforts to collect usability data, an SEO company should ensure that its website is logical, readable, and well-structured.

Mobile-First Indexing

Any SEO company knows that mobile searching is on the rise and that Google dominates the mobile market. In fact, 96% percent of mobile search traffic is driven by Google, and 30% of mobile searches are related to a geographic location.

In the coming year, mobile-friendliness might become even more important for a website’s rankings. Earlier in 2018, Google began migrating websites to a mobile-first index, meaning that Google now determines rankings based on a page’s mobile version. Though the algorithm still considers desktop versions, mobile versions may be more highly valued. If you have a stellar desktop website, but your mobile website leaves something to be desired, your rankings could be impacted. Prioritize mobile-friendliness for successful search engine optimization in 2019.

If these trends play out, 2019 will be an exciting year for the world of digital marketing. With these new transformations, navigating the internet will be a more user-friendly and efficient process than ever before. As changes continue to unfold, adapt your SEO strategies to stay connected with your online audience in the coming year.

Just getting started in the industry? Talk to an SEO company to learn how to help your business thrive. For more information, contact WashTone Media today!

9 Small Business Website Tips You Can’t Ignore

Fri, 08 May 2020 12:49:57 GMT

All businesses need a website. For small businesses, this is no different. In fact, it could be even more important.

A good website helps widen your audience and shares your vision with them. It gives you a place to both inform and connect with your audience. It also gives you a chance to turn that audience into paying customers who want to keep returning.

With such a vast amount of websites flooding the market, however, what is it that makes one small business website stand out above the rest?

1. Keep the Design Neat

The first thing your audience will see is the design of your website. If it is overly cluttered or disorganized, they’ll be instantly turned off and will hit the back button before giving your small business website a chance. Figure out whether or not redesigning your website completely will be ultimately more helpful.

Keep things neat and looking good, and your customers will keep coming back for more.

2. Easy to Find Contact Information

If your audience has a question, they don’t want to be left frustrated simply because they can’t find your contact information. This will sour their experience and could turn them away forever.

Don’t hide away your contact info. Make it easy to find and easy to access.

3. Become Mobile-Friendly

More people are browsing the Internet on their phones these days, and it’s a trend that doesn’t seem to be stopping anytime soon. If your small business website isn’t optimized for mobile devices, you’re doing yourself a disservice.

And your customers won’t be terribly happy either. Don’t neglect the mobile experience and your customers will thank you for it.

4. Be Upfront About the Business

Don’t be afraid to let your audience know exactly what you are offering them. It’s not a good idea to be too loud about it. No one enjoys pop-up advertisements, after all.

But going too far in the opposite direction could be almost as bad. You don’t want to lose out on a potential customer’s purchase if that customer isn’t able to figure just what it is you are trying to sell them.

Have your products or services pages easily available on all pages of your website to ensure no confusion keeps you from a good sale.

5. Ensure a Good User Experience

Above all else, make certain that your audience has a good experience while browsing your small business website. A potential customer will remember all of the bad things they’ve had to deal with when trying to find more information about your company, and that could be the reason they decide to find someplace else to take their business.

Be vigilant about the user experience of your website. You want the website to be organized and easy to navigate, you want it to load quickly, and you need the information to be accurate and spelled correctly.

Otherwise, those potential customers are not going to stick around for very long at all.

6. Have a Memorable Domain Name

The domain name you give your small business website should be something your audience can easily recall when they want to return. If you’re able to make it amusing or a pun on words, that’s even better. The domain name is one of the first clues a viewer will have as to what they can expect from your company.

Try to approach the domain name as if you were a random person searching the Internet. Does it look like a website you’d want to click on? If so, then that’s great, go with that.

If not, then perhaps it’s time to change the name to something that works much better.

7. Include a Blog or Newsletter

These days, a small business website isn’t just about the products or services page. You should also have a blog or a newsletter that can be informative and fun for your audience. Give them something that they can be excited about when you update.

This will help keep them on your website, and will also help to turn them into loyal customers who will stick around with you for a long time.

Keep in mind, however, that if you do add in a blog or a newsletter as part of your website, you need to keep a regular updating schedule. A blog that is never updated is worse than not having one at all. A missing blog is just a page that customers might miss, but a forgotten blog page just makes your company appear lazy.

The greatest thing about including one of these into your website is that it can help build a strong bond between your audience and your brand.

8. Add a Personable About Page

Being able to learn about who is behind the company is actually more important than people might think. Customers are able to become more invested in a company that they care for. An ‘about’ page is the perfect way to start building that bridge from ‘faceless company’ to ‘friendly company’.

Make sure to keep it open and honest. Share your passions for your product, the love you have for what you do. Your audience will respond well to that kind of devotion.

9. Share Your Business Hours

Including your company’s business hours somewhere easily accessible on the website can help keep your audience from getting impatient with your response times.

If a customer sends in a question about an order but is not sure when to expect a reply, they’ll quickly become frustrated by what they perceive to be a ‘slow response time’. Having your business hours clearly stated keeps this from happening.

Instead of thinking poorly of your customer service, that user will be able to see your posted hours and know that you’re closed on Sundays. Clearly posted business hours makes things easier for everyone.

Your Small Business Website is Certain to Stand Out

Going onto a website should offer your audience a unique experience that they will remember. Give them something that makes them want to come back. With browsing the Internet becoming easier and more accessible every day, you need to make good use of your website.

With these tips, you’ll be off to an excellent start!

Have any questions or comments? Feel free to contact us at any time.

Engaging with Candidates

jaymewashington2015@gmail.com (Jayme Washington) — Thu, 26 Dec 2019 14:56:38 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

I started using Recruit for my recruitment needs about three years ago. In that time, we've recruited dozens of tech professionals, more quickly than ever. The staff at Recruit is friendly, efficient and professional.

Chris Avond
CEO Affordable Ltd.

Technology & Hiring

jaymewashington2015@gmail.com (Jayme Washington) — Thu, 26 Dec 2019 14:56:38 GMT

There are so many good reasons to communicate with site visitors.

Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors.
Writing a blog post is easy once you get the hang of it.
Posts don’t need to be long or complicated.
Just write about what you know, and do your best to write well.
Show customers your personality When you write a blog post, you can really let your personality shine through.
This can be a great tool for showing your distinct personality.
Blogging is a terrific form of communication.
Blogs are a great communication tool.
They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.
It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.
Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site.
If the post is a good read, they’ll share it with others, bringing even more traffic!
Blogging is free Maintaining a blog on your site is absolutely free.
You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.
A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice.
Write about issues that are related to your industry and your customers.

Promoting Your Brand

jaymewashington2015@gmail.com (Jayme Washington) — Thu, 26 Dec 2019 14:56:38 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience
Take a few moments to plan your post
Don’t forget to add images
Edit carefully before posting
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

lifetimeaccessdeal

Why Traditional Marketing Might Not Work for Your Small Business Anymore

The Shift from Traditional Ads to Digital Content Marketing

The Decline of Traditional Marketing for Small Businesses

The Rise of Content Marketing

Key benefits of content marketing include:

How Brand Visibility 365 Helps You Transition to Content Marketing

A Real-Life Example

The Timeless Principles of Content Marketing for Small Businesses

How Small Businesses Can Leverage Proven Strategies and Modern Tools to Build Connections and Drive Growth

What Makes Content Marketing Timeless?

The Challenges Small Businesses Face

How Brand Visibility 365 Embodies Timeless Principles

Why Choose Brand Visibility 365?

A Success Story in Action

The Power of SEO for Small Business Growth: Your Guide to Getting Found Online

How Strategic Optimization Can Drive Visibility and Success for Your Business

What is SEO and Why is It Important for Small Businesses?

SEO Basics: Key Components to Focus On

Keyword Research

On-Page SEO

Local SEO

Technical SEO

Content Marketing Strategies for SEO Success

Start a Blog

Create Location-Specific Content

Use Long-Tail Keywords

Visual Content and Alt Text

Build Backlinks

How WashTone Media’s SEO Approach Can Help Your Business Stand Out

Comprehensive Keyword and Competitor Analysis

Customized Content Strategies

Local SEO Optimization

Ongoing SEO and Performance Monitoring

Transparent Reporting

Key Metrics to Track SEO Success

In Summary: Start Growing Your Business with SEO Today

Navigating the New Social Media Landscape: Trends and Opportunities for 2025

As social media evolves at an unprecedented pace, understanding the latest trends is crucial for creators and brands alike. This blog delves into the six key shifts shaping the future of online business and content creation, offering insights on how to adapt and thrive in this new environment.

Table of Contents

Variety Shows to TV Networks

The Future of Online Business (Traffic, Funnel, Product)

Big Influencers Are in Trouble

Private Communities

The Age of AI Content

Embedded Affiliate Programs

The Importance of Audience Content Fit

Creating a Network of Channels

The Role of Creators in Companies

The Shift Towards Human-Centric Content

FAQ

What are embedded affiliate programs?

How can I ensure my content fits my audience?

Why is creating a network of channels beneficial?

What role do creators play in companies today?

Why is human-centric content important?

Boost Your Boston Local Small Business with Engaging Videos: A Complete Guide

Table of Contents

What You Will Learn Today

Learn to Choose Suitable Video Templates

Customize Videos with a Drag-and-Drop Editor

How to Record Yourself and Add It to a Template

Add Text and Brand Elements to Videos

Enhance Videos with Animations and Transitions

Incorporate Music and Effects into Videos

Master Video Exporting and Uploading

Post Videos on Socials and Track Insights

FAQ Section

What types of videos can I create for my Boston local small business using Canva?

Can I use my own footage in Canva videos?

Is it easy to collaborate with my team on video projects in Canva?

Can I schedule my videos to post on social media later?

How can I track the performance of my videos on social media?

Tips that will help you with your content creation journey

Content is everywhere, from your Instagram feed to your newspaper.

Six Reasons Social Media Campaign Fail (and What to Do About It)

Your Social Media Campaign and the Rules of Engagement

Failure to Understand How Social Media “Works”

Here’s What to Do

Failure to Establish a Social Media Strategy

Chris Avond
CEO Affordable Ltd.

There are so many good reasons to communicate with site visitors.

Tell them about sales and new products or update them with tips and information.