If you’re running any kind of business, you know that visibility is everything. A good company understands how to reach its audience and potential customers with advertisements, relevant information, and general company news. Keeping your audience up to date is essential to keeping them engaged with your product and services.
In the world of internet marketing, blogging is one of the best, if not the best, way to make your website and company visible. Keeping a company blog is a search engine optimization (SEO) tactic that helps your website rank more highly on Google; and in general, blogs help your website stay relevant and informative.
Still not convinced that your business needs a blog? Here are 3 benefits of business blogging that prove the enduring importance of this type of content:
The Many Benefits of Blogs
1. Blogging is More Effective than Online Advertising
Blogging is often cheaper and more effective than trying to create online advertisements. Why? Posting an ad on can cost significant amounts of money, where writing a blog is much cheaper if not free. Additionally, people just don’t like online ads. In fact, any given individual is more likely to climb Mount Everest than to click on a banner advertisement.
2. Blogs Give You A Chance to Answer Customer Questions
Among other forms of digital marketing content, like videos and social media, blogs are still lauded as one of the best ways to provide customers with in-depth information. Often, visitors come to a company web page with general and specific questions. Company managers can leverage a blog as a tool to satisfy their customers’ industry and product-specific curiosities. Using a blog to provide clear answers to common questions also makes your company seem more trustworthy, which can increase traffic and sales.
3. Blogs Are Great for SEO
Finally, a blog can help your company rank higher in Google’s results. For many companies, ranking well is a top business priority; in fact, 14 million small businesses in the U.S. have invested time and money into SEO because they see it’s value. A blog is a great place to target keywords and embed links that both improve your content and help your website seem reputable and useful to Google, which ultimately moves your website up the rankings.
Clearly, writing a company blog is beneficial and important for your business. With a blog, your team can speak directly to customers and improve your overall internet visibility. If you’re looking for ways to drive traffic and customers to your website, starting a company blog might be your next brilliant business move.