DEFSHOP Case Study

A HOT SPOT FOR URBAN FASHION As one of Europe’s largest online shops for urban, streetwear and hip-hop clothing, DefShop sells items from 270 top brands at reasonable prices. 

56% | more website visitors after adding Instagram shopping 
64% | increase in sales 
13% | higher conversion rate 

“Shopping on Facebook and Instagram combines leisure with the shopping experience, eliminating the need for customers to click through article numbers and switch back and forth between the app and the browser, with many customers asking questions about the products they’re exhibiting. Facebook and Instagram shopping is a win-win situation, with customers finding their favorite products faster, and we can help them do it..” — Jayme Washington, President & CEO, WashTone Media

The Goal

SHOPPING IN REAL TIME The fashion brand wanted to try one of Instagram’s new shopping features to see if it could sell more products directly from its Instagram account.

The Solution

FROM FEED TO CART Using Facebook and Instagram’s new shopping features, DefShop ran a series of photo posts showing off various products. The fashion brand tagged each product within each post—allowing the Instagram community to click on the products they liked. Once they clicked, shoppers were taken to the DefShop website where they could purchase the items directly.

The campaign proved to be a success and showed that people on Facebook and Instagram were ready to shop. Compared to before it began using the Facebook and Instagram shopping feature, DefShop saw 56% more visitors to its website, resulting in 64% more sales at a 13% higher conversion rate.

Create Ad

“Shopping on Instagram is a groundbreaking change for the future of the online shopping experience, because it helps to make it easier and more customer-friendly. Thank you WashTone for your amazing work. “ — Matthias, Marketing Director, DefShop
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