Rinse Case Study

DON’T FORGET THE RINSE CYCLE . . . AND REPEAT Founded in 2013, Rinse provides a variety of clothing care services to people in the Los Angeles and San Francisco areas. People request the service—which can include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry and/or a variety of other services—through the Rinse website, app or a text message.

50% | decrease in cost per action

20% | decrease in cost per click

15% | increase in social engagement

“The ad platform on Instagram allowed us to move into a new format for engagement. Users were able to engage more effectively with the advertisements while still maintaining a good user experience and positive associations with the Rinse, Inc. running ads. Our results have been very positive and we continue to offer Instagram as an effective placement for campaigns.” — Jayme Washington, President & CEO, WashTone Media

The Goal

AND THE LAUNDRY KEEPS PILING UP . . . Our client, Rinse wanted to grow and expand their customer base in a very geo targeted area and audience.

Geo-Targeted Area: San Francisco and Los Angeles

Targeted Audience: Younger users (18-34 yr olds) who are mobile focused.

Goal: Encourage new sign ups at a low cost per action.

The Solution

DON’T WASH THE RED SHIRT WITH YOUR WHITE BLOUSE . . . WASH SEPARATELY . . . To get the strongest results from its week-long campaign, we focused on finding the best-performing creative to deliver to the most appropriate audience. Using A/B testing, the company determined a mix of lifestyle photos and screenshots of its app would be most effective. This strategy worked for Rinse in the past, and the company continues to test both its photo and its video ads. To reach the right people with its ads, Rinse segmented its audience to target people aged 18-34 with a zip code in San Francisco with ads different from those shown to people aged 18-34 with a zip code in Los Angeles. Since the ads had a bit of text, we decided to target only English speaking individuals to ensure the maximum effectiveness of the ads. The company also excluded people who had visited the website in the past, since this campaign was strictly for gaining new customer and prospects. Rinse set a manual bid, based on the statistical data it collected from earlier automatic bidding campaigns, and tracked the campaign using Facebook’s conversion tracking tools. for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.